What an exciting challenge! K LYNN Graphics were asked to assist with the creation and development of the new Highfields school logo and this lead onto the prospect of Sonny & Kat Photography also creating the marketing photography. The end result of the shoot will provide all the material required for the school’s website, enrollment packages and the marketing collateral throughout the general running of the school.
This was our first government gig and we learnt so many things. The school required the children who were to be in the photos all to have media release forms signed.
We were required to agree to not use the photographs for any further promotion due to the laws governing the use of children’s photos from a school. It was a full on day. There were approximately 20 different rooms to portray as they wanted to show off all the new facilities and what the school has to offer. The kids were such a delight to work with and really didn’t require much encouragement to shine for the cameras.
Some of our favorite shots were taken towards the end of the day when we were outside and they could just be themselves on the gym equipment and sitting around the lunch benches. We were very lucky with the weather and this created the perfect conditions.
Each time we have a major shoot we allow ourselves to purchase a bit more kit if required. In this case we added a soft box to our collection and it came in handy especially in terms of using it as fill in flash for outside and inside the library. This is the way photographers can build on their kit without outlaying the huge costs involved from the start. If I was to give any advice to up coming photographers…don’t be scared to start within your means and work your way up. If you do the get a big gig and think it is way out of your skill set for the time, seek the advice of a fellow photographer. Try and find a mentor to bounce ideas and ask questions even go as far as asking them to come along to the gig and you can be the second shooter but this is only if it is totally out of your league. You don’t want to loose the contact but you don’t want to also fail at not providing the best outcome for the client either.